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Stand-up paddling riding a wave of enthusiasm…will it last? - SNEWS

Coastal Urge www. Grothe and other retailers we spoke with project that the sport will continue to grow gradually, and they're eager to help increase participation.

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He noted that interest in the sport has spread beyond coastal areas and reached places such as the Midwest. While stand-up paddling was born in Hawaii and traditionally involved ocean surf, manufacturers have worked to grow the flatwater side of the market.


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Four years ago, Surftech attended Outdoor Retailer Summer Market for the first time, and two years later established an outdoor division dedicated to producing flatwater boards. Such efforts have moved the sport inland to areas with lakes and rivers.

The sport is even catching on at high mountain lakes, such as Lake Tahoe and Donner Lake in the Sierra. Everybody in the family can have fun with it. Rodatz said that the stand-up paddle trend is especially welcome because it has helped to offset slumping kayaks sales. He expects sales to increase, and next year he will go from carrying one brand to three. Nathan of Coastal Urge also expects sales to continue increasing. A higher profile One thing that might propel sales is the growing number of stand-up paddle demos and races. The sport's most high-profile event, the Molokai to Oahu Paddleboard Race for stand-up and prone paddleboarders , has seen participation grow exponentially and included racers this July.

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On the U. I expect that number to grow to to in the season, and stand-up paddling will be on its way to a pro race tour in the next two to three years. Brouwer said that paddleboard racing is not that big a deal with the traditional surf side of the paddleboard community, but he said it's surprisingly popular with the flatwater folks. Noting that the sport has great potential because it can appeal to a wide variety of groups, Brouwer added, "Now we're reaching out to the endurance sports people.

As people begin to surf river holes on paddleboards, there's a good chance a photographer will be there to capture the moment. Stand-up paddling is getting more attention due to the emergence of magazines dedicated to the sport. Inouye said that since March, Standup Paddle Magazine has tripled its print circulation and distribution. Inouye said that the sport is still in its infancy, and its main obstacle will be the bad economy, which could slow its growth. Select A Charity.

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